Demonstrators and Product Promoters showcase products to potential customers, highlighting features and benefits to drive sales. Job duties include demonstrating product use, answering customer questions, distributing samples, and persuading customers to make purchases. They work at retail stores, trade shows, events, and other promotional venues.
This income data is sourced from the May 2023 Occupational Employment and Wage Statistics (OEWS) survey. The dataset is updated annually.
Annual Pay Distribution | Salary |
|---|---|
10th percentile | $21,310.00 |
25th percentile | $23,590.00 |
median (50th percentile) | $30,540.00 |
75th percentile | $34,990.00 |
90th percentile | $42,990.00 |
Hourly Pay Distribution | Hourly Rate |
|---|---|
10th percentile | $10.25 |
25th percentile | $11.34 |
median (50th percentile) | $14.68 |
75th percentile | $16.82 |
90th percentile | $20.67 |
Demonstrators and Product Promoters typically require a high school diploma or equivalent, though some positions may require postsecondary education. These professionals commonly need strong communication skills, sales abilities, and the capacity to engage with customers effectively. While formal education beyond high school is not always mandatory, relevant coursework in marketing, communications, or related fields can be beneficial for advancement opportunities. Training for Demonstrators and Product Promoters often involves on-the-job instruction provided by their employer or through product manufacturers. This training covers product knowledge, selling techniques, customer interaction strategies, and sometimes includes shadowing experienced colleagues to learn best practices in demonstrating and promoting various products. Ongoing training may also be necessary to stay updated on new products and marketing trends.