Advertising and Promotions Managers are responsible for planning, directing, and coordinating advertising campaigns and promotional activities to generate interest in a product or service. Their job description typically includes tasks such as developing strategies to promote products or services, overseeing the creation of advertising materials, negotiating contracts with clients and vendors, analyzing market trends and consumer preferences, managing budgets, and evaluating the effectiveness of advertising campaigns. They may work in advertising agencies, marketing firms, or directly for companies.
This income data is sourced from the May 2023 Occupational Employment and Wage Statistics (OEWS) survey. The dataset is updated annually.
Annual Pay Distribution | Salary |
|---|---|
10th percentile | $49,990.00 |
25th percentile | $88,430.00 |
median (50th percentile) | $118,150.00 |
75th percentile | $154,500.00 |
90th percentile | $232,980.00 |
Hourly Pay Distribution | Hourly Rate |
|---|---|
10th percentile | $24.03 |
25th percentile | $42.52 |
median (50th percentile) | $56.80 |
75th percentile | $74.28 |
90th percentile | $112.01 |
To become an Advertising and Promotions Manager, individuals typically need a bachelor's degree in advertising, marketing, communications, or a related field. Some employers may prefer candidates with a master's degree for advanced positions. While a high school diploma is necessary for college admission to pursue these degrees, completion of high school alone does not suffice for this job. In the next paragraph, typical training for Advertising and Promotions Managers involves gaining experience through internships, entry-level positions in advertising or marketing firms, and on-the-job training to develop skills in areas such as campaign management, market research, and effective communication strategies. Continuous professional development through workshops, seminars, and networking also helps managers stay current with industry trends and innovations.